*Sherita Cherry, Stylists Who Brunch, receives The Phoenix Award from former Mayor of Atlanta, Kasim Reed.
MISSION
At the SHERITA CHERRY Institute, our mission is to empower future beauty professionals with the knowledge, skills, and integrity needed to excel in the beauty industry and beauty business. We are committed to providing comprehensive education that combines technical expertise with business acumen, fostering leadership, creativity, and entrepreneurship. Our goal is to cultivate a community of professionals who uphold the highest standards of excellence, transforming their passion into successful and sustainable careers.
SCHOOL HISTORY
The SHERITA CHERRY Institute, founded in 2022 by award-winning hairstylist and visionary leader Sherita Cherry, is a testament to her passion for education and entrepreneurship in the beauty industry. Sherita's journey began with her graduation from Clark Atlanta University and an MBA from Western Governors University. With 29 years of experience as a salon owner and a commitment to training others, she has successfully mentored over 20 stylists through her apprenticeship program. Her extensive experience as a Color Educator for John Paul Mitchell Systems, where she traveled the world to teach advanced hair cutting and coloring techniques to licensed professionals, highlighted a gap in financial literacy among beauty professionals, sparking her desire to make a change.
To address this gap, Sherita established the SHERITA CHERRY Institute on the Southside of Atlanta in Jonesboro, Georgia. The institute is more than just a cosmetology school; it is a center where students learn critical skills in accounting, marketing, branding, and business management alongside their technical training. Licensed and regulated by the Georgia State Board of Cosmetology, the institute reflects Sherita Cherry's dedication to nurturing the next generation of beauty industry leaders. Since its founding, the SHERITA CHERRY Institute has become a beacon of excellence, preparing future professionals who are not only skilled in their craft but also equipped to succeed as entrepreneurs and beauty industry leaders.